How Important Is Web Design With SEO?
A recent study showed 66.6% of all website visitors prefer a beautiful,well-designed website.
This demonstrates the importance of web design in the modern age of SEO. If the visitor doesn’t like your website,they’re not going to respond well to your content.
While web design is important to SEO campaigns,it’s important to understand why that’s the case. Here’s a detailed look at some of the biggest advantages of web design with SEO.
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Good Web Design Elements
When a website is designed with purpose by a qualified web designer,the speed should improve significantly. This has to do with using specific speed-friendly elements to ensure the website’s speed doesn’t diminish. This is especially important for high-traffic websites bringing in thousands of visitors per day. If the speed isn’t good enough,the average visitor is going to head to another website. This is reason alone to emphasize web design before launching a comprehensive SEO campaign.
Reduced Bounce Rate
Google’s algorithm is particular when it comes to a website’s bounce rate (i.e. when a user leaves after checking a single page). If the bounce rate is too high,this means the website isn’t preferred by the target audience and that reduces its value in Google’s eyes. The search engine only wants to display websites users prefer reading and viewing. This is why web design is essential in making a great first impression and keeping visitors on the site for as long as possible.
With more and more people using mobile devices (i.e. smartphones,tablets),it’s become important to emphasize this as a website owner. If the website is impossible to use on a mobile device,Google isn’t going to value the website highly. Instead,they want a website that’s 100% mobile-friendly and easy to use on all types of mobile devices. This is where the right design can make all the difference in the world when it comes to your search rankings.
Enhanced User Experience
Sometimes,it’s all about the user experience when it comes to SEO campaigns.
This ties in with the bounce rate as people are particularly picky in this day and age. They like visiting a website that is well-designed and fully functional.
This is why the user experience has to be on your mind as a website owner. The site should load quickly,flow well,and provide elite speed metrics to remain good in Google’s eyes.
Improves the Likelihood of Backlinks
Backlinks are recognized for being an essential part of SEO campaigns but it’s not easy to attract natural ones. Getting a natural backlink requires high-quality content and a professional-grade website. No one wants to send their readers to a website that’s odd-looking and poorly designed because it reflects badly on them too.
Those backlinks are critical to your SEO campaign,so it’s in your favor to focus on web design right away.
Increase in Brand Awareness
Brand awareness is something people don’t think about when it comes to SEO.
When a user is looking at the search rankings,they will prefer a website that has worked well for them in the past. It’s almost a sense of loyalty that all major online brands build over time.
You want to build the same type of brand awareness and it starts with high-quality web designing. If the website looks and functions properly,it is going to bode well for your site in terms of SEO.
In the end,web design is critical to any modern SEO campaign and should be a part of your plan. Start with a high-quality website and watch as your search rankings head in an upward trajectory.